Question
Define the term product mix and describe at least two strategies that companies may use to manage their product mix.
Describe the stages of the product life cycle.
Describe the purpose and common uses of a SWOT analysis.
Explain the goal of product planning and typical product planning activities. What impact do operation needs, such as size of staff, distribution, etc. have on making decisions about products and services?
Explain the four components of a product’s utility.
Describe the stages of the product life cycle.
Describe the purpose and common uses of a SWOT analysis.
Explain the goal of product planning and typical product planning activities. What impact do operation needs, such as size of staff, distribution, etc. have on making decisions about products and services?
Explain the four components of a product’s utility.
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