Loaded language refers to words or phrases that are designed to provoke an emotional response or convey a strong bias, often by using connotations that evoke positive or negative feelings. This type of language is often used in persuasive writing, political speeches, advertising, and propaganda to sway public opinion or to influence attitudes without presenting a balanced or objective perspective.
For example, terms like "freedom fighter" versus "terrorist," or "death tax" instead of "inheritance tax," demonstrate how loaded language can frame an issue in a way that aligns with the speaker's viewpoint or agenda. The use of loaded language can obscure the actual facts and create a more polarized or emotionally charged discussion.