In social media, "impressions" refer to the total number of times a piece of content, such as a post, tweet, advertisement, or video, has been displayed on a user’s screen. Each time it appears, regardless of whether it is clicked or engaged with, it counts as one impression.
Impressions are important metrics used to gauge the reach and visibility of content on social media platforms. They help marketers and businesses understand how effectively their content is being distributed and how often it is being seen by users. However, it's important to note that impressions do not indicate engagement; a user may see a post multiple times without interacting with it.
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