Confirmation bias in social media refers to the tendency of individuals to seek out, interpret, and engage with information that aligns with their existing beliefs, attitudes, and opinions, while disregarding or downplaying information that contradicts those views. This phenomenon is amplified on social media platforms due to algorithms that prioritize content similar to what users have previously engaged with, creating echo chambers.
As users interact with posts, articles, and discussions that confirm their perspectives, they may become increasingly entrenched in their views, leading to polarization and reduced openness to differing opinions. This can have significant implications for public discourse, as it fosters a fragmented information landscape and can contribute to misinformation, as people are less likely to question sources that align with their biases.