Daytime Electronics Company finds great success marketing its new brand of Blu-ray player in the United States and decides to try marketing them in Argentina. Market research has shown that while there might be a small market for these players in Argentina, the demand is not as great as Daytime was hoping for. What strategy should Daytime employ next?
A.
a cultural strategy
B.
a differentiated strategy
C.
an undifferentiated strategy
D.
a diversification strategy
1 answer
D. a diversification strategy, such as exploring opportunities to market other electronics products in Argentina or expanding into other countries with higher demand for Blu-ray players.
7 answers