1. Social media advertising: Dana can use platforms such as Instagram, Snapchat, and TikTok to target young women in her specified age range with sponsored ads and influencer partnerships.
2. Collaborations with fashion bloggers and vloggers: Dana can work with popular influencers who cater to the demographic she is targeting to promote her brand and products to their followers.
3. Pop-up events and collaborations: Dana can host pop-up events at local shopping areas or collaborate with other businesses frequented by young women to increase visibility and connect with her target market directly.
4. Online marketing campaigns: Dana can utilize online marketing tools such as Google Ads, Facebook Ads, and email campaigns to reach her target market and drive traffic to her online store.
5. Participation in youth-centric events: Dana can attend or sponsor events such as music festivals, school fairs, and charity events that cater to young women in her target age range to create brand awareness and connect with potential customers.
Dana has conducted extensive market research to determine the precise demographics for her clothing business’s target market—young women between the ages of 13–19. Based on this knowledge, how is she most likely to find and connect with this demographic?
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