Curro recently came under scrutiny over the images posted on its social media pages depicting the Curro primary school pupils' career day event. The images showed a black child posing as a cashier, while white children posed as professionals or buyers. The school however claims that they received the consent of the parents before the images were used. Was the Curro marketing team ethical in their creation of this campaign?

Question

In this section, you will provide a summary of the background of the ethical situation. Do not copy and paste this information from your sources. You must explain what happened and why the ethics are being called into question IN YOUR OWN WORDS. Essentially, you are explaining what the professional(s) did that received attention/criticism. Be sure to have a preview (or “road map”) statement as well.
Reference using the havard method

Answer 1

The recent controversy surrounding Curro arose from their social media posts showcasing images from a career day event at one of their primary schools. In these images, a black child was depicted in a role as a cashier, while white children were shown in more aspirational professional roles or as customers. This stark visual distinction has prompted criticism regarding potential racial stereotyping and a lack of equity in representation. Critics argue that this representation reinforces harmful stereotypes about race and profession, suggesting that black individuals are relegated to lower-level jobs.

In response to the backlash, Curro has asserted that they obtained parental consent prior to sharing these images, which raises questions about the ethical implications of their marketing decisions. The ethical concerns stem from broader societal issues related to racial representation, inclusivity, and the responsibility of institutions to promote positive depictions of all races, especially in educational environments where children are learning about their future possibilities.

As we explore this situation, we will consider the ethical implications of the marketing choices made by Curro, the significance of representation in educational settings, and the potential impact of these images on children’s perceptions of race and career opportunities. This analysis will include a consideration of parental consent and its sufficiency in the context of wider societal values regarding inclusivity and equality.

References:

• Author(s). (Year). Title of the source. Publisher.
• Author(s). (Year). Title of the source. Retrieved from URL. (Note: Please replace the placeholders with actual citations as per the Harvard referencing style, based on the sources you used.)