Critically discuss the purpose of communication in an organisation and explain how

Question

communication has so far assisted your organisation to achieve its goals. (Use an organisation of
your choice to illustrate your answer.) (25 marks)

Answer 1

The purpose of communication in an organization is multi-faceted and essential for the successful functioning of the organization. It serves as a means of conveying information, coordinating activities, building relationships, and facilitating decision-making. Communication plays a vital role in achieving the goals of an organization by helping to align the efforts of its employees towards a common objective.

One organization that can be used as an example to illustrate the importance of communication in achieving goals is Microsoft Corporation. Microsoft is a global technology company that operates in various industries, including software development, hardware manufacturing, and cloud services. Effective communication has played a significant role in Microsoft's success over the years.

Firstly, communication aids in conveying information within the organization. Microsoft utilizes various communication channels, such as emails, meetings, and virtual platforms, to disseminate important information to its employees. This includes sharing updates about the organization's strategy, product development, and market trends. By effectively communicating information, Microsoft ensures that all employees are well-informed and aligned with the company's goals and objectives.

Furthermore, communication facilitates coordination and collaboration among different teams and departments. Microsoft has numerous teams working on different projects simultaneously. Through effective communication, team members can share progress, discuss challenges, and collaborate on solutions. This enables Microsoft to efficiently coordinate its efforts and ensures that tasks are completed effectively and on time, contributing to the achievement of organizational goals.

Moreover, communication plays a vital role in building relationships within the organization. Microsoft recognizes the importance of fostering a positive work environment where employees feel valued and connected. Through regular communication, including team-building activities, town hall meetings, and feedback sessions, Microsoft promotes a sense of belonging among its employees. This helps in creating a motivated and engaged workforce, which in turn, contributes to the attainment of the organization's goals.

Finally, communication facilitates decision-making within the organization. Microsoft encourages an open and transparent culture, where ideas and opinions are welcomed. Through effective communication channels, such as brainstorming sessions and collaborative platforms, employees can share their thoughts and perspectives, enabling better decision-making processes. This ensures that decisions are well-informed and aligned with the overall organizational goals.

In conclusion, communication plays a crucial role in achieving the goals of an organization. Through effective communication, an organization can convey information, coordinate activities, build relationships, and facilitate decision-making. Microsoft Corporation serves as an example of an organization that understands the importance of communication in achieving its objectives. By effectively utilizing various communication channels, Microsoft ensures that its employees are well-informed, coordinated, and engaged, contributing to the overall success of the organization.