Introduction:
In today's highly competitive market, quality is of utmost importance for companies to maintain a strong customer base and stay ahead of their competitors. This report aims to critically analyze eight dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. It will also discuss the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project.
Recommendation:
Based on the analysis of the case study and the generic model for total quality management implementation, it is evident that Ford needs to address several dimensions of quality in order to improve their product and meet customer expectations. The following recommendations are suggested for Ford in the development of their next project:
1. Focus on Performance:
The case study mentions multiple issues concerning the performance of the product, such as engine overheating and transmission failure. Ford should invest in rigorous testing and quality control measures to ensure that their next project meets the performance requirements and withstands various operating conditions.
2. Enhance Features:
The case study highlights the lack of certain desired features in the product, such as a navigation system and Bluetooth connectivity. Ford should conduct market research to identify customer preferences and include relevant features in their next project to enhance its appeal and competitive advantage.
3. Improve Reliability:
Customers in the case study expressed concerns regarding the reliability of the product, particularly the long-term durability and frequency of breakdowns. Ford should implement robust quality assurance processes and use high-quality components to improve the reliability of their next project, thus increasing customer trust and satisfaction.
4. Address Conformance:
The case study mentions issues related to the product not meeting certain specifications, such as the recommended tire pressure. Ford should establish strict quality standards and ensure that their next project adheres to all relevant regulations and requirements, thereby minimizing defects and customer dissatisfaction.
5. Enhance Durability:
The case study highlights complaints about the product's poor durability, such as rusting and paint fading. Ford should use corrosion-resistant materials and employ advanced painting techniques to improve the durability and longevity of their next project, ensuring a positive ownership experience for customers.
6. Improve Serviceability:
Customers in the case study expressed frustration with the lack of availability and high cost of spare parts, as well as the unresponsive customer service. Ford should establish a reliable supply chain for spare parts and invest in efficient after-sales service to address customer concerns promptly and effectively.
7. Focus on Aesthetics:
The case study mentions customers' dissatisfaction with the product's outdated design and lack of visual appeal. Ford should prioritize aesthetics in their next project, considering the latest design trends and utilizing innovative techniques to create an attractive and visually appealing product.
8. Enhance Perceived Quality:
Customers in the case study expressed concerns about the overall perceived quality of the product, including the materials used in the interior and the overall fit and finish. Ford should focus on using high-quality materials and ensuring precise assembly to enhance the perceived quality of their next project, thus positively influencing customers' perception and satisfaction.
In conclusion, by addressing these dimensions of quality, Ford can significantly improve their next project, meeting customer expectations and gaining a competitive edge in the market. Implementing total quality management practices at each stage of the project's development process will help Ford attain higher levels of quality and customer satisfaction.
Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study.
Question Two (45 Marks)
Compile a discussion on the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project. Based on the two questions what do I write for introduction and recommendation?
3 answers
is the referencing of the essay fall under Table of Content?
No, the referencing of an essay does not fall under the Table of Contents. The Table of Contents typically includes a list of the main sections or chapters of the essay, along with their corresponding page numbers. It provides a roadmap for readers to easily navigate through the document. Referencing, on the other hand, is a separate section or page in the essay that lists all the sources you have cited or referenced in your writing. It is usually placed at the end of the essay, after the conclusion, and is commonly titled "References" or "Bibliography".