To draft the recommendation and conclusion for your essay, you can follow the structure below:
Recommendation:
Based on the analysis of the case study, it is evident that certain dimensions of quality are poorly reflected in the product mentioned. The eight dimensions of quality that apply to goods are as follows:
1. Performance: The case study mentions issues related to the malfunctioning of the vehicle's transmission. This indicates poor performance in the product.
2. Features: The case study does not specifically mention any issues related to the features of the product.
3. Reliability: The case study highlights multiple instances of the vehicle breaking down, indicating poor reliability.
4. Conformance: The case study does not mention any specific issues related to the conformance of the product.
5. Durability: The case study mentions several issues with the vehicle, including the suspension system, suggesting poor durability.
6. Serviceability: The case study mentions difficulties faced by the customers in getting their vehicles repaired, indicating poor serviceability.
7. Aesthetics: The case study does not specifically mention any issues related to the aesthetics of the product.
8. Perceived Quality: The case study mentions customer complaints about the overall quality of the vehicle, indicating poor perceived quality.
Based on these dimensions, it is recommended that Ford focuses on improving performance, reliability, durability, and perceived quality in their next project. By addressing these areas, Ford can enhance customer satisfaction and loyalty, ultimately improving their market position.
Conclusion:
In conclusion, the case study highlighted various dimensions of quality that were poorly reflected in the product mentioned. Ford must prioritize addressing the issues related to performance, reliability, durability, and perceived quality. By implementing the generic model for total quality management, Ford can effectively manage quality throughout the development of their next project. This would involve stages such as setting objectives, developing a quality culture, implementing quality improvement strategies, and continuously monitoring and improving quality. By following this model, Ford can ensure that their next project meets the highest standards of quality and customer satisfaction.
Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study.
Question Two (45 Marks)
Compile a discussion on the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project.
Based on the two questions, how do I draft the Recommendation and conclusion for my essay?
1 answer