The case study does not provide enough information to analyze all eight dimensions of quality in detail. However, based on the available information, we can discuss three dimensions of quality that are poorly reflected in the product mentioned.
1. Conformance: This dimension refers to how well a product meets the specified requirements or standards. The case study mentions that the product had several design issues, such as poor stitching quality, uneven seams, and a faulty zipper. These issues indicate a lack of conformance to the required quality standards, resulting in an inferior product.
2. Reliability: Reliability refers to the consistency of performance and the ability of a product to consistently deliver the expected results. The case study mentions that the backpack's zipper stopped functioning after just two months of use. This showcases poor reliability as the product did not perform as expected within a reasonable timeframe.
3. Service Backup: This dimension pertains to the after-sales support provided for a product. The case study states that the customer attempted to contact the company for a warranty claim but received no response. This lack of service backup reflects a poor commitment to resolving customer issues and can negatively impact the perception of quality for the product.
Other dimensions mentioned in the question that cannot be analyzed in the context of the case study due to the lack of information are performance, perception of quality, aesthetics, features, and duration.
Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study. your discussion must include the following: Conformance,realibility,performance, perception of quality, aesthetics, service back up, features and duration.
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