Consumers who chose to buy Nike due to the company’s support of Colin Kaepernick would be an example of which of these?

Question

Responses

mass marketing

geographic segmentation

psychographic marketing

demographic segmentation

Answer 1

Consumers who chose to buy Nike due to the company’s support of Colin Kaepernick would be an example of psychographic marketing. This approach focuses on the lifestyle, values, beliefs, and interests of consumers, rather than just demographics or geographic location. In this case, the consumers are motivated by their alignment with the social and political values that Kaepernick represents, which is characteristic of psychographic segmentation.