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Question

Imagine you are the general manager of a minor league baseball franchise. Your
beloved play-by-play announcer of 30 years makes an offensive comment about a group
of people over the airwaves. Instantly, your team begins to receive negative e- mails and
comments, and fans threaten to never attend another baseball game at your ballpark.
Step One: List the name of your team, the league in which this team plays, and why
there is a need for a press release.
Team name or person:
League or sport of participation:
Reason or need for the press release:
Step Two: Develop a public relations strategy that involves two or three steps. This
strategy should involve damage control and should take into account the target market.
Step Three: Write a press release that performs damage control. Your press release
should be one paragraph or longer. Click on the link in the lesson to see examples of
press releases. Model your press release after these examples.

Answer 1

Step One:

• Team name or person: The Cedarville Eagles
• League or sport of participation: Midwest Minor League Baseball
• Reason or need for the press release: To address and provide clarity following an offensive comment made by our long-standing play-by-play announcer during a live broadcast, and to reaffirm our commitment to inclusivity and respect within our organization.

Step Two: Public Relations Strategy

1. Immediate Response: Issue a public statement denouncing the offensive comment made by our play-by-play announcer, clarifying that it does not reflect the values of the Cedarville Eagles organization. Express our deep regret for the hurt caused to the affected community and fans.

2. Engagement with the Community: Organize a town hall meeting to allow fans and community members to voice their concerns and receive direct feedback. Additionally, set up workshops on inclusive language and sensitivity training for our staff and announcers.

3. Accountability Measures: Announce that the play-by-play announcer will be placed on temporary leave while we conduct a thorough review of the situation and establish tighter guidelines for our broadcasts that promote positive dialogue.

Step Three: Press Release

FOR IMMEDIATE RELEASE
Cedarville Eagles Address Offensive Comment by Play-By-Play Announcer

Cedarville, OH – [Today’s Date] – The Cedarville Eagles stand united in denouncing the offensive comment made by our play-by-play announcer during yesterday's game. We are deeply sorry for the hurt caused to our fans and the community, as the views expressed do not reflect the core values of our organization. We believe in fostering an inclusive environment where everyone feels welcome and respected, and it is our responsibility to ensure that our words and actions reflect that commitment.

We are taking immediate action to address this serious matter. As part of our initiative for accountability and transparency, the announcer has been placed on temporary leave while we conduct a thorough review of the incident. We invite our fans and community members to participate in a town hall meeting next week, where we will discuss the issue further and gather your valuable feedback. Additionally, we will be implementing sensitivity training for our staff to ensure all individuals at our events feel safe and respected.

The Cedarville Eagles are dedicated to making our ballpark a place where everyone is celebrated. We appreciate your understanding and support as we take these necessary steps toward fostering a more inclusive and respectful atmosphere.

For further information or to provide feedback, please contact us at [email protected] or call our main office at [phone].

Media Contact:
Jane Doe
General Manager
Cedarville Eagles
Email: [email protected]
Phone: [phone]

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