Complete all components in the activity below according to the given instructions. Refer to the provided rubric for information on how you will be graded. Submit your work as a file attachment using the dropbox. The activity is worth 15 points. UNIT 5 ACTIVITY Plan a PSA Create an outline public service advertising campaign that focuses on one issue that you think is important to your age group. You should try to solve a problem that you think is important. Examples include teen pregnancy or STD transmission, not texting and driving, or bullying awareness and prevention. In this part of the assignment, you’ll do some research about your topic and begin outlining a plan for three different types of ads. You’ll come back to this plan in the final unit. Step 1 Research your topic and find five to ten statistics or pieces of information that you think would be interesting to your audience or would give your ad some substance. Try to use sources with a .gov or .org web address. Think about rhetorical appeals—what information would help you make good emotional appeals, logical appeals, and credibility appeals? Keep track of your sources—you’ll be asked for them later. Step 2 Write a paragraph-long summary of the information that you have found. Step 3 Create a brief outline (paragraph-long description of what it would look/sound like, the story line, and other points) for each of the three ads—a print ad, a video ad, and a radio ad—that would help you try to educate the public and change problematic behavior. Your outlines should be detailed so that those who are reading them can imagine what they would look like or sound like when they are complete. Your outlines should include at least four of the pieces of information that you found in your research.

Answer 1

Unit 5 Activity: Public Service Advertising Campaign Outline

Step 1: Research on Teen Bullying

1. Statistic: 1 in 5 students reports being bullied. (Source: StopBullying.gov)
2. Fact: Bullying can lead to long-term emotional issues, such as depression and anxiety. (Source: CDC.gov)
3. Statistic: LGBTQ+ youth are 2 to 3 times more likely to be bullied than their heterosexual peers. (Source: Human Rights Campaign)
4. Fact: Victims of bullying are more likely to experience suicidal thoughts and attempts. (Source: National Institute of Mental Health)
5. Statistic: Schools with anti-bullying policies see a 30% reduction in bullying behavior. (Source: Education Corner)

Step 2: Summary of Information

Bullying remains a critical issue affecting students across various demographics, with research indicating that approximately 1 in 5 students report being bullied during the school year. Victims of bullying frequently experience long-term emotional and psychological effects, including anxiety and depression, and LGBTQ+ youth face an even higher risk of being targeted. Alarmingly, those who have been bullied are also at a greater risk for suicidal thoughts and behaviors. However, interventions can mitigate these concerns. Studies show that implementing robust anti-bullying policies in schools can lead to a 30% reduction in bullying incidents, highlighting the importance of awareness and proactive measures to foster safe school environments.

Step 3: Outline for Three Different Ads

1. Print Ad Outline

• Visual Elements: A powerful image of a sad child sitting alone on a school playground, contrasted with a vibrant image of a group of happy children playing together. The juxtaposition emphasizes the loneliness bullying creates.
• Slogan: "You can change the story. Stand up against bullying."
• Information Included:
  • Statistic: “1 in 5 students are bullied—Is your child one of them?"
  • Fact: “Bullying can lead to long-term emotional issues. Together, we can help."
• Call to Action: Encouraging readers to visit StopBullying.gov for resources on how to support students and implement anti-bullying policies.

2. Video Ad Outline

• Storyline: A short narrative following two students—one who is bullied and one who witnesses the bullying. The ad captures the emotional turmoil of the bullied student, showing their isolation and sadness. The witnessing student goes through a moral dilemma, ultimately choosing to intervene and support their peer, leveraging the power of friendship and courage.
• Voiceover: "Every day, bullying happens in our schools. But each of us has the power to make a difference."
• Information Included:
  • Statistic: "LGBTQ+ youth are bullied 2 to 3 times more than their peers."
  • Fact: "Victims face long-term emotional scars. Let's end this cycle."
• Ending Scene: Both students are shown thriving together in a supportive environment, promoting the message that standing up against bullying makes a difference. A website link to resources is displayed at the end.

3. Radio Ad Outline

• Sound Elements: Background sounds of a school environment, with laughter, chatter, and a sudden hush as a victim is bullied, followed by the sound of a bell ringing and a supportive friend stepping in.
• Narration: A calm, yet urgent voice states, "In our schools, bullying is a silent epidemic. Did you know that 1 in 5 students experience bullying? It's time to make a change."
• Information Included:
  • Statistic: "Schools with anti-bullying policies can see a 30% drop in bullying behaviors."
  • Fact: "Bullying does more than hurt feelings—it can lead to depression and suicidal thoughts."
• Call to Action: "Join us in the fight against bullying. Visit StopBullying.gov for strategies and resources to create a safer school community."

This structured plan outlines a comprehensive approach to addressing the important issue of bullying, utilizing print, video, and radio ads to highlight the prevalence of the problem and encourage positive action within the community.