Christian has been dealing with a situation at his business that now requires him to choose between two (or more) acceptable, but frequently opposing, alternatives that are important to different groups. When his wife sees the distraught look on Christian’s face, she asks him what is wrong. Christian tells her that he is right in the middle of:
an ethical dilemma
a consumerism debate
a social enterprise
evaluating his triple bottom line.
2 answers
Christian is facing an ethical dilemma, as he is trying to choose between two (or more) acceptable, but frequently opposing, alternatives that are important to different groups. He is trying to evaluate his triple bottom line, which is a concept that considers the financial, social, and environmental impacts of a business decision. He may also be facing a consumerism debate, which is a discussion about the rights and responsibilities of consumers and businesses. Finally, he may be dealing with a social enterprise, which is a business that seeks to achieve a social or environmental goal in addition to making a profit.
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