The product that I encounter in my everyday life and that has been significantly shaped by globalization is the denim jeans. Denim jeans have become an iconic fashion staple, transcending borders and cultures around the world. The history of denim jeans is a testament to the power of globalization, with influences from various countries and the ability to adapt to changing societal norms. Through the exploration of the history of denim jeans, it becomes clear how globalization has played a pivotal role in shaping its evolution and popularity.
Denim, the fabric used to make jeans, has its origins in France, where it was first produced in the city of Nimes. The fabric was known as "serge de Nimes," which later evolved into the term "denim." However, it wasn't until the mid-19th century when denim jeans gained prominence and became associated with American culture.
The history of denim jeans in America is closely tied to the western expansion and the California Gold Rush. Denim pants were worn by miners and cowboys due to their durability and strength. Levi Strauss, a German immigrant, played a pivotal role in the popularization of denim jeans in America. He founded Levi Strauss & Co. in 1853 and patented the riveted jeans, which were more resilient and resistant to wear and tear. This innovation contributed to the increased popularity of denim jeans, particularly among workers in the mining and agriculture sectors.
In the early 20th century, denim jeans began to be associated with rebellion and counterculture, largely influenced by Hollywood films. American icons like James Dean and Marlon Brando popularized the image of denim jeans as a symbol of youthful rebellion. This cultural influence fueled the demand for denim jeans across the globe and further solidified its association with American culture. Hollywood movies with global reach showcased denim jeans as the epitome of cool and individualism.
During the mid-20th century, denim jeans experienced a surge in popularity on a global scale. The spread of American culture through movies, music, and fashion trends played a significant role in the global dissemination of denim jeans. The youth culture of the 1960s and 1970s embraced denim as a form of self-expression and a rejection of traditional societal norms. This cultural phenomenon was not limited to America but resonated with youth around the world, leading to an exponential increase in the demand for denim jeans.
The process of globalization further accelerated the popularity and accessibility of denim jeans. The production of denim jeans shifted from the United States to countries with lower labor costs, such as China, India, and Bangladesh. This allowed for mass production and reduced costs, making denim jeans affordable for people of various socio-economic backgrounds. Additionally, advancements in transportation and communication technology facilitated the fast and efficient distribution of denim jeans worldwide.
Another aspect of globalization that has shaped the history of denim jeans is the influence of other cultures on its design and style. Denim jeans have been influenced by various global fashion trends, with designers incorporating elements from different cultures into their designs. For example, the popularity of Japanese denim, known for its high-quality craftsmanship, has greatly influenced the premium denim market. The fusion of global fashion trends has led to the diversification of denim jeans, catering to different tastes and preferences.
In conclusion, the history of denim jeans is a reflection of the impact of globalization. From its origins in France to its association with American culture, denim jeans have become a global fashion phenomenon. The spread of American culture, advancements in production and distribution, and the incorporation of global fashion trends have all contributed to the global popularity of denim jeans. The journey of denim jeans exemplifies how globalization has shaped the evolution and significance of everyday products in our lives.
References:
1. Woodruff, A.L., Technological innovations in denim jeans: From work wear to fashion statement, in Woodhead Publishing Series in Textiles, Innovation and Technology, 2016, 404-427.
2. McDannel, S., The Evolution of Denim Jeans, Early 19th Century to 1941, University of Rhode Island, 2013.
3. Leach, W., Land of Desire: Merchants, Power, and the Rise of a New American Culture, New York: Pantheon, 1993.
4. Cho, S. J., Fashioning Globalization: Denim, Airlines, and Transnational Consumer Culture, Sociological Perspectives, 2016, 59(2), 241-260.
Choose one product or object that you encounter in your everyday life and discuss how its history has been shaped by globalisation. Think of any familiar fashion, food, technology, or cultural except smartphones ,coffee and t-shirts. write an essay of 600 words .Use footnote referencing
To help you answer this question, follow these steps.
1) Understand Globalisation as a historical force.
2) Choose a product you use every day.
3) Explore the history of your chosen product.
4) Connect your chosen product to your historical understanding of globalisation.
1 answer