The globalization phenomenon has revolutionized various aspects of our daily lives, impacting not only technological advancements but also fashion, food, and culture. One product that has undoubtedly been shaped by globalization is chocolate, which can be traced back to the Aztec and Mayan civilizations. With a rich and complex history, chocolate has evolved and adapted to the ever-changing global landscape, making it a perfect example of the influence of globalization on everyday products.
Chocolate has its roots in Mesoamerica, where it was first consumed as a bitter beverage by the Aztecs and Mayans. It held significant cultural and religious importance, being used as currency, part of religious rituals, and even reserved for nobility. The production and consumption of chocolate remained confined to Mesoamerica until the arrival of European colonizers.
The colonization and subsequent exploration of the Americas by Europeans, such as the Spanish and Portuguese, marked a turning point in the history of chocolate. It was during this period that chocolate began its global journey. European explorers were captivated by the exotic flavors and cultural significance of chocolate, and upon their return to Europe, they introduced this new luxury to the aristocracy.
The initial spread of chocolate in Europe was limited to the affluent classes due to its expensive production process. However, advancements in technology, particularly in shipping and transportation, as a result of globalization, made chocolate more accessible to the masses. This was further facilitated by the expansion of colonial empires, as cocoa plantations were established in various regions around the world, including Africa, Asia, and the Caribbean.
The industrial revolution of the 19th century played a crucial role in transforming chocolate into a mass-produced product. The invention of machinery, such as hydraulic presses and conches, increased production efficiency and reduced the cost of making chocolate. Global trade networks developed during this period, with companies like Cadbury and Nestle dominating the chocolate industry and establishing their brands globally.
It is also important to acknowledge the socio-economic implications of globalization in the chocolate industry. The increased demand and production of cocoa led to the exploitation of labor in cocoa-producing regions, particularly in West Africa. Globalization exposed vulnerable communities to the pressure of meeting international demand, often leading to unfair labor practices and child labor.
Furthermore, globalization has not only influenced the production and consumption of chocolate but has also impacted its cultural significance and perception. As chocolate became a global commodity, it underwent various transformations to cater to diverse palates and preferences. For example, in the United States, the incorporation of milk and sugar into chocolate resulted in the creation of milk chocolate, which became incredibly popular.
The influence of globalization on chocolate also extends to its marketing and branding. In the era of mass media and global communication, companies have utilized globalization to create global brands associated with indulgence, luxury, and cultural identity. For instance, the association of Swiss chocolate with high quality and excellent craftsmanship has helped position Switzerland as a key player in the global chocolate market.
In conclusion, the history of chocolate reflects the profound impact of globalization on everyday products. From its humble beginnings in Mesoamerica to its global reach today, chocolate has been shaped by various historical forces, including European colonization, the industrial revolution, and global trade networks. The accessibility, production techniques, labor practices, cultural significance, and branding of chocolate have all been influenced by globalization. However, it is crucial to recognize the ethical and socio-economic challenges that globalization poses for the industry, particularly in terms of labor exploitation and sustainability. Nevertheless, chocolate remains a truly global product, transcending cultural boundaries and delighting individuals worldwide.
Choose one product or object that you encounter in your everyday life and discuss how its history has been shaped by globalisation. Think of any familiar fashion, food, technology, or cultural except smartphones ,coffee and t-shirts. write an essay of 600 words using footnote referencing
To help you answer this question, follow these steps.
1) Understand Globalisation as a historical force.
2) Choose a product you use every day.
3) Explore the history of your chosen product.
4) Connect your chosen product to your historical understanding of globalisation.
1 answer