Choose either an existing product on the market or come up with your own product idea. Identify very clearly and descriptively the target market for your product. You are going to take that product and research a full description of the four Ps outlined more specifically below:

Question

Product: Describe your product in detail. What are its features? Design? Packaging? Does it carry a warranty? Do not limit the description you provide to the questions here. The questions I have provided are meant to jump start your research.

Place: Where is your product sold? Or if you came up with your own product, where do you think it should be sold? In stores? If so which one? Directly to the customer? Online? Is your product sold globally? When discussing place for your product, please provide thorough explanations for all your thoughts and ideas.

Price: What does your product cost? Why? In your opinion, is the pricing strategy reflective of what customers are willing and able to pay? Do you think your product should cost more or less? If you are pricing your own product, include similar product pricing in your pricing decisions and description.

Promotion: How is your product promoted or how will you promote your product if it is your own idea? Please include discussion on advertising, personal selling, sales promotion, and publicity. What will your promotional strategies be?

Day Three - Day Four


You are going to outline each of the four Ps in detail using a presentation program such as PowerPoint, Prezi, Animoto, PowToon, Go animate, etc. Please do not use a word processing program to showcase your findings. You will be graded on the content in your presentation as well as the visual appeal. Remember that this is marketing! Visual appeal matters almost as much as the content! So please be sure to use correct grammar and spelling as well as keep your presentation professional and easy to read and navigate. Be creative!!!!
make sure its an eletronic

Answer 1

Sure! Let’s choose a product idea and comprehensively develop the four Ps of marketing—Product, Place, Price, and Promotion. For our example, we'll use a product called EcoWave, an innovative water bottle designed for eco-conscious consumers.

Product Details

EcoWave Water Bottle

• Features: The EcoWave is made from 100% recyclable materials and is free from BPA and other harmful chemicals. It features double-walled vacuum insulation to keep drinks hot or cold for up to 12 hours. The bottle includes a built-in UV-C light technology that purifies water and eliminates 99.9% of harmful bacteria and viruses.

• Design: The EcoWave boasts a sleek, modern design with a variety of colorful options to cater to diverse tastes. Its ergonomic shape ensures comfortable handling, and the silicone grip prevents slipping. Each bottle includes an easy-to-open cap, which is designed for one-handed operation.

• Packaging: The bottle comes in biodegradable packaging that highlights its environmentally friendly features. The branding includes an inspiring message about sustainability, encouraging customers to contribute to a greener planet.

• Warranty: EcoWave offers a one-year warranty, ensuring customer satisfaction and confidence in product quality.

Place Details

• Where Sold: EcoWave will be sold through multiple channels:

  • Online: The primary sales platform will be the EcoWave official website, as well as major e-commerce sites like Amazon and Walmart.
  • Retail Stores: The product will also be stocked in eco-friendly stores, outdoor recreation outlets, and health-focused grocery chains. Partnerships with gyms and fitness centers will facilitate point-of-sale opportunities.

• Global Reach: Initially targeting North America, EcoWave aims for European expansion in the second year, aligning its sales strategies with the growing demand for sustainable products in those markets.

Price Details

• Cost: EcoWave is priced at $39.99, positioning it as a mid-range product accessible to environmentally-conscious consumers. This price point is competitive compared to other premium brands in the reusable bottle market.

• Pricing Strategy: The pricing strategy reflects the premium quality of the materials and technology used. Research indicates that consumers are willing to pay a bit more for sustainable products, especially those offering added functionality like purification. Should EcoWave perform well, an opportunity exists to gradually increase the price in line with brand equity growth.

Promotion Details

• Advertising: EcoWave will employ a multi-channel advertising strategy:

  • Social media campaigns featuring influencers in the fitness, wellness, and eco-conscious communities.
  • Targeted online ads on platforms like Instagram, Facebook, and Google Ads that emphasize the sustainability aspect and innovative technology.

• Personal Selling: At eco-friendly or outdoor expos, brand ambassadors can demonstrate EcoWave’s features, letting potential customers experience the product firsthand.

• Sales Promotion: Launch promotions will include discounts for first-time buyers and a referral program where customers can earn rewards for referring friends who purchase the EcoWave bottle.

• Publicity: Collaborations with environmental non-profits will help to promote EcoWave as a brand that invests in eco-causes. Additionally, press releases and reviews in health and sustainability blogs will build credibility and brand awareness.

Visual Presentation Suggestions

For your presentation, consider using a vibrant color palette that reflects EcoWave’s eco-friendly branding (e.g., greens, blues, earth tones). Use high-quality images of the product in various settings, infographics to illustrate sustainability impacts, and charts to show market pricing relative to competitors. Incorporate animations that highlight features, and maintain a consistent layout throughout to support easy navigation.

Platform Choices

Platforms like PowerPoint, Prezi, or Canva can help create the visual presentation:

• PowerPoint: Easy to structure with slide layouts and themes to choose from.
• Prezi: Offers a dynamic presentation style to keep viewer engagement high.
• Canva: Provides great templates for visually rich presentations with custom graphics.

In summary, EcoWave represents an innovative entry into the sustainable product market targeting health-conscious, environmentally aware consumers, leveraging targeted distribution and promotion strategies to carve out market presence while building brand loyalty.