Choose all that apply: Which of the following would be considered an advantage of market research?

A. Helps a company keep track of what is happening in its market.
B. May reduce the risk of new product development.
C. Aids in forecasting.
D. Helps to solve problems in the marketplace.

1 answer

All of the options provided can be considered advantages of market research. Therefore, the correct selections are:

A. Helps a company keep track of what is happening in its market. B. May reduce the risk of new product development. C. Aids in forecasting. D. Helps to solve problems in the marketplace.

Each of these points highlights how market research can support businesses in various ways.