When completing a PEST Analysis, you should consider the following:
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Are there changes in geographical factors - This includes things like location, climate, demographics, and regional developments that can impact your business.
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New technologies available - Technological advancements can affect how businesses operate and compete, so it's important to analyze the technological landscape.
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How laws and regulations impact you - Understanding the legal environment, including regulations and compliance requirements, is crucial for business operations.
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Current state of the economy - The economic environment, including factors such as inflation, unemployment rates, and overall economic growth, can significantly influence business strategies.
Therefore, all options provided should be considered in a PEST Analysis.