In a SWOT analysis, "Threats" refer to external challenges or obstacles that a business may face. From your list, the following options would be considered threats:
- New Government Healthcare: This could be a threat if new regulations impact your business negatively.
- New competitors entering the market: This is a clear threat as it increases competition and can affect market share.
The other options, "Quality products" and "Inexpensive rent for storefront," are not threats. "Quality products" is a strength, and "inexpensive rent for storefront" could also be considered a strength or opportunity, depending on the context.