Chipotle Mexican Grill, often simply referred to as Chipotle, is a popular fast-casual restaurant chain known for its customizable Mexican-inspired cuisine. Founded in 1993 by Steve Ells in Denver, Colorado, Chipotle emphasizes fresh ingredients and sustainable practices. The menu primarily features burritos, tacos, bowls, and salads, with a focus on high-quality components like organic beans, free-range meats, and locally sourced produce.
The dining experience is characterized by a "build-your-own" model where customers can choose their base (such as a burrito or bowl), protein (including options like barbacoa, carnitas, chicken, sofritas, and steak), and various toppings such as salsas, cheese, guacamole, and lettuce. Chipotle is also known for its commitment to food integrity, promoting ethically sourced ingredients and animal welfare.
The restaurant's design often incorporates a modern, minimalist aesthetic, and many locations offer a casual dining atmosphere. Chipotle has gained a loyal customer base and has expanded significantly, with thousands of locations across the United States and internationally. In recent years, the chain has also introduced innovations like online ordering and delivery to enhance customer convenience.
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