The cost function is given by \( f(x) = 10x + 15 \), where:
- \( x \) is the number of hours the bicycle is rented,
- \( 10x \) represents the hourly fee of $10 per hour,
- \( 15 \) represents the flat rate.
From the function, we can see that the flat rate is the constant term, which is $15.