Case study

The book store is a business which sells a variety of books to suit any lifestyle, from bestselling novels, educational material to children’s books.

The owner, Wendy Brooks, has realised that there is a demand for creative stationery based on her customers’ requests. She decided to expand her business by producing a stationary line including creative paper, envelopes, notepads, creative stamps, craft pens and wrapping paper which she will sell in store.

Wendy is considering using semi-finished products to produce the stationery and wants to import the creative stamps and craft pens in china. Wendy plans to apply for a business loan in order to gain the capital for the expansion of the book store. Wendy knows that she has to conduct thorough research before starting this new venture.

You are required to assist Wendy by conducting the research and preparing a typed investigative report on the following points:

d) Propose ideas on how to produce the creative stationery in an environmentally friendly way to prevent deforestation.

1 answer

To produce creative stationery in an environmentally friendly way and prevent deforestation, Wendy can consider the following ideas:

1. Use Recycled Materials: Instead of using traditional paper made from virgin tree pulp, Wendy can opt for recycled paper. Recycled paper is made from post-consumer waste such as old newspapers, magazines, and cardboard, thus reducing the demand for new trees to be cut down.

2. Sustainable Sourcing: If Wendy still wants to use new paper, she can ensure that the paper is sourced from responsibly managed forests certified by organizations such as the Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC). This would ensure that the paper comes from sustainable sources and helps prevent deforestation.

3. Plant Trees: Wendy can also consider partnering with organizations that plant trees for every purchase made. This can help offset the environmental impact of using paper and help in reforestation efforts.

4. Eco-Friendly Inks: Wendy can choose to use eco-friendly and non-toxic inks for printing designs on the stationery. These inks are made from renewable resources and do not release harmful chemicals into the environment.

5. Reduce Packaging Waste: Wendy can also minimize packaging waste by using biodegradable or recyclable materials for packaging the stationery products. She can also encourage customers to reuse or recycle the packaging.

6. Energy Efficiency: Lastly, Wendy can make her production process more energy-efficient by using renewable energy sources such as solar or wind power. This would reduce the carbon footprint of her business and contribute to a more sustainable operation.

By implementing these environmentally friendly practices, Wendy can produce creative stationery in a way that minimizes the impact on forests and the environment, while also appealing to environmentally conscious customers.
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