Carl has opened a new farm-to-table shop that is situated on a working farm. As part of his business model, Carl offers free tours of the farm to loyal customers as well as the opportunity to take part in the work on the farm. Carl’s shop has seen the growth of a loyal customer base, especially those who commute from urban areas who he connects with through social media. As a result, Carl’s farm has seen high revenue growth and profits. In Carl’s business model, which element is the value proposition?

Question

Carl has opened a new farm-to-table shop that is situated on a working farm.  As part of his business model, Carl offers free tours of the farm to loyal customers as well as the opportunity to take part in the work on the farm.  Carl’s shop has seen the growth of a loyal customer base, especially those who commute from urban areas who he connects with through social media. As a result, Carl’s farm has seen high revenue growth and profits. In Carl’s business model, which element is the value proposition?

(1 point)
Responses

an enriching experience from a working farm tour

loyal customer base from urban areas

high revenue growth and profits

connection through social media

GPT-4o mini · Answer

In Carl's business model, the value proposition is **an enriching experience from a working farm tour**. This highlights the unique benefit that customers receive from participating in the farm tours and engaging with the farm, which is a key aspect of Carl's offerings that attracts and retains loyal customers.