The author of the ASPCA Animal Shelter advertisement utilizes a variety of rhetorical strategies to persuade viewers to donate. Firstly, the use of statistics and examples appeals to logos by providing factual evidence of the issue at hand - the mistreatment and neglect of animals. This logical approach helps to make a compelling case for why supporting the shelter is necessary.
Secondly, the author employs ethos by appealing to the audience's ethics and morals. This is achieved through the use of images of hurt and neglected animals, alongside the narration of the commercial by Sarah Mclaughlin. Mclaughlin's reputation as a compassionate and caring individual lends credibility to the message being conveyed, making viewers more inclined to trust and believe in the cause.
Lastly, pathos is heavily employed through emotional appeals such as sad music and heart-wrenching images of animals in distress. These elements are designed to tug at the viewer's heartstrings and appeal to their sense of empathy and compassion. By evoking strong emotional responses, the author aims to motivate viewers to take action and donate to the ASPCA Animal Shelter.
By analyzing how authors construct texts or speeches, you can also learn to make your own writing and speaking more powerful.
Review your notes from the Sarah Mclaughlin PETA Commercial Then, write 1-3 paragraphs in which you analyze the following rhetorical choices the author makes to attempt to persuade you to donate to the ASPCA Animal Shelter.
Logos: logical appeals, statistics, examples, research etc.
Ethos: ethical appeal, use of famous persons, images of hurt animals etc to appeal to audience ethics
Pathos: emotional appeals, sad music, sad images, appeal to your humanity
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add one more body paragraph and then conclusion
In addition to logos, ethos, and pathos, the author also strategically uses storytelling as a persuasive technique in the advertisement. By showcasing individual animals in need and sharing their personal stories of rescue, rehabilitation, and eventual adoption, the author humanizes the cause and creates a connection between the viewer and the animals. This personalization allows the audience to see the impact of their potential donations firsthand, making the message more relatable and compelling.
In conclusion, the author of the ASPCA Animal Shelter advertisement effectively employs a combination of rhetorical strategies to persuade viewers to donate. By appealing to logic, ethics, and emotions, as well as using storytelling as a powerful narrative device, the author constructs a compelling argument for supporting the shelter and helping animals in need. By analyzing these rhetorical choices, we can learn how to make our own writing and speaking more impactful and persuasive.
In conclusion, the author of the ASPCA Animal Shelter advertisement effectively employs a combination of rhetorical strategies to persuade viewers to donate. By appealing to logic, ethics, and emotions, as well as using storytelling as a powerful narrative device, the author constructs a compelling argument for supporting the shelter and helping animals in need. By analyzing these rhetorical choices, we can learn how to make our own writing and speaking more impactful and persuasive.
shorter conclusion
In conclusion, the ASPCA Animal Shelter advertisement effectively combines logical appeals, ethical appeals, emotional appeals, and storytelling to create a compelling argument for supporting the shelter and helping animals in need. Analyzing these rhetorical choices can help us improve our own writing and speaking skills to make our messages more persuasive.
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