Business buying often involves long-term relationships with suppliers. How does this affect buying behavior?

Question


A.
Businesses replace straight rebuys with new task purchases.

B.
Businesses make a lot of effort to choose the right suppliers.

C.
Businesses abandon profit goals for the sake of relationship needs.

D.
Businesses use technology as a substitute for relationships.

Answer 1

B.

Businesses make a lot of effort to choose the right suppliers.

Answer 2

Which of the following is a reason why poor quality is more than an annoyance for business buyers?

A.
It can damage relationships with gatekeepers.

B.
It can eliminate the profit motive.

C.
It can keep the buyer from satisfying its own customers.

D.
It can improve relationships with salespeople.

Answer 3

C.

It can keep the buyer from satisfying its own customers.

Answer 4

Which of the following is an example of a raw goods producer?

A.
A grocery store

B.
A comedy club

C.
A lumber company

D.
A packager of sushi

Answer 5

C.

A lumber company