Business buyers reorder again and again from businesses they trust. Therefore, it is important for marketers to offer them _____.

Question


A.
consistent packaging

B.
many features

C.
consistent quality

D.
completely new inventions

Answer 1

C. consistent quality

Answer 2

A company has designed a new product and tested the prototype. What is the next step in product development?

A.
Evaluate ideas.

B.
Test-market the product.

C.
Launch the product.

D.
Generate ideas.

Answer 3

B. Test-market the product.

Answer 4

What are the purposes of packaging?

A.
To protect, identify, and promote products

B.
To price, place, and promote products

C.
To protect and identify products

D.
To identify, promote, and place products

Answer 5

A. To protect, identify, and promote products

Answer 6

In product development, what are "specifications"?

A.
Trials of the marketing plan in a limited area

B.
Positive facts about the product

C.
Statements of what the product will be like

D.
Sample products that marketers can use in research

Answer 7

C. Statements of what the product will be like

Answer 8

How can a company's salespeople help with product development?

A.
They do not have a role in product development.

B.
They can sell new products.

C.
They can be a source of ideas.

D.
They can create a prototype.

Answer 9

C. They can be a source of ideas.