Bizz Inc. sells household items through its many branches situated across South Africa. During Covid-19 lockdown, the CEO decided to reduce working hours from 9am-8pm to 9am-5pm which will be effective in all its branches. This decision is a reflection of a ______ approach

1 answer

The decision by the CEO of Bizz Inc. to reduce working hours during the Covid-19 lockdown can be seen as a reflection of a reactive approach. This is because the decision was made in response to an external challenge (the Covid-19 pandemic and resulting lockdown), rather than a proactive strategy that anticipates and prepares for potential challenges in advance.