Big Time Cell Phone Corporation just announced a cut in their annual dividend from $3.12 to $2.02 per share (year 1 dividend). Big Time has announced the investment in a new indestructible smart phone. Prior to this announcement, analysts believe dividends would grow at 2.50% into the foreseeable future, and the stock was priced at $18.05. After the announcement, the expectation is that dividends will now grow at a 4.05% rate.

What is the new price of the stock after the announcement?

1 answer

To find the new price of the stock after the announcement, we can use the Gordon Growth Model (also known as the Dividend Discount Model) which states that the price of a stock is equal to the expected dividend next year divided by the difference between the required rate of return and the growth rate.

The formula is given by:

\[ P_0 = \frac{D_1}{r - g} \]

Where:

  • \( P_0 \) = price of the stock today
  • \( D_1 \) = dividend expected next year
  • \( r \) = required rate of return
  • \( g \) = growth rate of dividends
  1. Determine the expected dividend next year, \( D_1 \): The company announced that the dividend will be \( D_1 = 2.02 \).

  2. Determine the growth rate, \( g \): The new growth rate of dividends is \( g = 4.05% = 0.0405 \).

  3. Determine the required rate of return, \( r \): We need to estimate the required rate of return. However, we can derive it using the initial stock price and the old growth rate.

    The initial stock price was $18.05 with a dividend of $3.12 and growth rate of 2.50% or \( 0.025 \). We can rearrange the formula to find \( r \):

    \[ 18.05 = \frac{3.12}{r - 0.025} \]

    Solving for \( r \):

    \[ 18.05(r - 0.025) = 3.12 \] \[ 18.05r - 0.45125 = 3.12 \] \[ 18.05r = 3.12 + 0.45125 \] \[ 18.05r = 3.57125 \] \[ r = \frac{3.57125}{18.05} \approx 0.1971 \text{ or } 19.71% \]

  4. Now apply the new dividend and growth rate: Using \( D_1 = 2.02 \), \( g = 0.0405 \), and \( r = 0.1971 \):

    \[ P_0 = \frac{2.02}{0.1971 - 0.0405} \] \[ P_0 = \frac{2.02}{0.1566} \approx 12.88 \]

The new price of the stock after the announcement is approximately $12.88.