Big Time Cell Phone Corporation just announced a cut in their annual dividend from $3.01 to $2.19 per share (year 1 dividend). Big Time has announced the investment in a new indestructible smart phone. Prior to this announcement, analysts believe dividends would grow at 2.50% into the foreseeable future, and the stock was priced at $18.73. After the announcement, the expectation is that dividends will now grow at a 3.56% rate.

What is the new price of the stock after the announcement?

1 answer

To calculate the new price of the stock after the announcement, we can use the Gordon Growth Model (Dividend Discount Model), which is given by the formula:

\[ P = \frac{D_1}{r - g} \]

where:

  • \( P \) = price of the stock
  • \( D_1 \) = dividend in year 1
  • \( r \) = required rate of return
  • \( g \) = growth rate of dividends

Here are the steps to find the new price of the stock:

  1. Calculate the required rate of return (r): Since we have the previous stock price, dividend, and growth rate, we can rearrange the formula to find \( r \) before the announcement:

    \[ P = \frac{D_0(1 + g)}{r - g} \]

    Before the dividend cut, the dividend was $3.01 per share, and \( g \) was 2.50% or 0.025.

    Calculating \( D_1 \) (the dividend for year 1 before the cut):

    \[ D_1 = D_0(1 + g) = 3.01 \times (1 + 0.025) = 3.01 \times 1.025 = 3.08025 \]

    Now using the original stock price ($18.73):

    \[ 18.73 = \frac{3.08025}{r - 0.025} \]

    Rearranging gives:

    \[ r - 0.025 = \frac{3.08025}{18.73} \]

    \[ r - 0.025 = 0.164 \]

    \[ r = 0.164 + 0.025 = 0.189 = 18.9% \]

  2. Calculate the new price after the announcement: The new dividend \( D_1 \) after the cut is $2.19 per share, and the new growth rate \( g \) is 3.56% or 0.0356.

    Now, using the Gordon Growth Model again with the new parameters:

    \[ P = \frac{D_1}{r - g} = \frac{2.19}{0.189 - 0.0356} \]

    First, compute \( r - g \):

    \[ r - g = 0.189 - 0.0356 = 0.1534 \]

    Now substitute back into the formula:

    \[ P = \frac{2.19}{0.1534} \approx 14.27 \]

Thus, the new price of the stock after the announcement is approximately $14.27.