Bianca's most important marketing goal should be to build long-term relationships with customers. Fostering strong relationships can lead to customer loyalty, repeat business, and positive word-of-mouth, all of which are crucial for the sustainability and growth of her consulting business. Building relationships also allows for better understanding of customer needs, leading to more tailored services and improved satisfaction.
Bianca has been working on a new marketing plan for her consulting business. Ultimately, what should her most important marketing goal be?
Responses
to minimize the focus on a product
to change consumers’ minds about products
to build long-term relationships with customers
to make sure that consumers focus on products, not companies
1 answer