Bianca's most important marketing goal should be to build long-term relationships with customers. This approach focuses on creating trust, loyalty, and ongoing engagement, which can lead to sustained business growth and customer retention over time.
Bianca has been working on a new marketing plan for her consulting business. Ultimately, what should her most important marketing goal be?
(1 point)
Responses
to minimize the focus on a product
to minimize the focus on a product
to change consumers’ minds about products
to change consumers’ minds about products
to build long-term relationships with customers
to build long-term relationships with customers
to make sure that consumers focus on products, not companies
1 answer