Betty is a market researcher who wants to find out the factors that are most attractive to customers and do so in a way that simplifies the data to just a few variables or factors. What type of analysis should she use?
(1 point)
Responses
factor analysis
factor analysis
discriminant analysis
discriminant analysis
conjoint analysis
conjoint analysis
bias analysis
1 answer
Factor analysis is the most appropriate type of analysis for Betty to use in order to simplify the data and identify the most attractive factors to customers.
1 answer