Audience Objections – Identify the reasons why your target(Seniors-age over 65) audiences may not be currently buying nintendo games such as thinking games such as puzzle scrabbles and so on? What obstacles does your plan need to overcome?

2 answers

sry...not nintendo...Wii games...
With out seeing your plan it is difficult to comment. However, think about the 'target market' [I hate that phrase]. What attributes, both positive and negative, do they have as a group? Then look at the product.

Take the negative attribute of reduced dexterity. The Wii requires a degree of dexterity to use it. So how could you over come this?

Another attribute is use of bifocals. Is this a positive or negative attribute? How would this affect the use of Wii?

A more detailed analysis might look at the percentage of the attributes in the target market. This would then assess the sales potential.

Hope this is useful.