Audience Objections – Identify the reasons why your target(Seniors-age over 65) audiences may not be currently buying nintendo games such as thinking games such as puzzle scrabbles and so on? What obstacles does your plan need to overcome?
2 answers
sry...not nintendo...Wii games...
With out seeing your plan it is difficult to comment. However, think about the 'target market' [I hate that phrase]. What attributes, both positive and negative, do they have as a group? Then look at the product.
Take the negative attribute of reduced dexterity. The Wii requires a degree of dexterity to use it. So how could you over come this?
Another attribute is use of bifocals. Is this a positive or negative attribute? How would this affect the use of Wii?
A more detailed analysis might look at the percentage of the attributes in the target market. This would then assess the sales potential.
Hope this is useful.
Take the negative attribute of reduced dexterity. The Wii requires a degree of dexterity to use it. So how could you over come this?
Another attribute is use of bifocals. Is this a positive or negative attribute? How would this affect the use of Wii?
A more detailed analysis might look at the percentage of the attributes in the target market. This would then assess the sales potential.
Hope this is useful.
1 answer