Geographic Information System (GIS) analysis can be effectively used to increase the number of customers that shop at a store by identifying potential customers and understanding their behaviors and patterns. Among the provided responses, the most relevant applications of GIS include:
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Identifying the addresses of all residences within five miles of the store so coupons can be sent to them: This approach utilizes GIS to map the area around the store and target households with marketing efforts, such as direct mail or digital advertisements. Sending out coupons can attract new customers who live nearby but may not have shopped at the store before.
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Capturing images of the terrain around the store to identify physical barriers to access: This analysis can help in understanding how physical features (like rivers, highways, or poorly designed intersections) may deter customers. Identifying these barriers can lead to improvements in store accessibility, such as creating better signage or optimizing the store's location visibility.
The other two options regarding tracking individual customer routes for determining traffic flow problems are less about increasing customer numbers and more about improving store access. Nevertheless, improving traffic flow can indirectly contribute to a better shopping experience and potentially attract more customers.
In summary, GIS can be a valuable tool for increasing customer traffic by identifying target markets and addressing accessibility challenges.
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