Geographic Information System (GIS) analysis can effectively help in increasing the number of customers that shop at a store by identifying the addresses of all the residences within five miles of the store so coupons can be sent to them. This approach allows the store to target potential customers directly through marketing efforts, increasing awareness and incentivizing visits.
While the other options have their merits, they do not offer as direct an impact on customer acquisition as geocoding and targeting nearby residences for promotional campaigns would.
- Tracking individual customer routes can be informative but may not provide actionable insights on a larger scale.
- Capturing images of the terrain could help identify access issues but wouldn’t directly translate to attracting more customers without a targeted strategy.
Thus, the best use of GIS in this scenario is the targeted marketing approach.