As the target market of chocolate and sweets brand is
increasingly being more health conscious; will the current product
range still be attractive?
1 answer
It is possible that the current product range may still be attractive to some consumers who indulge in occasional treats. However, to cater to the increasing health-conscious market, it would be advisable for the chocolate and sweets brand to introduce healthier options or modify existing products to align with the changing consumer preferences. This could include offering products with reduced sugar content, using natural ingredients, or adding functional ingredients like antioxidants or vitamins. Adapting to the health-conscious trend would not only attract a wider customer base but also demonstrate the brand's willingness to prioritize the well-being of its consumers.