anyone have knowledge on the Charlotte Beers and Ogilvy case. Just wondering how to discuss the congruence model, changing cultures, and recommendations for the advertising firm. thanks
Since this is not my area of expertise, I searched Google under the key words "Beers Ogilvy" to get these possible sources:
http://www.ciadvertising.org/SA/fall_02/adv382j/balongnecker/Paper_2/om.html
http://query.nytimes.com/gst/fullpage.html?res=9B01E3D71E39F935A35751C1A963958260
http://www.mtholyoke.edu/acad/programs/wcl/curriculum/business_syllabus.shtml
(Broken Link Removed)
There are other sites, but they charge for more detailed information. I hope this helps. Thanks for asking.