One concern Anna might have with advertising in the local newspaper is that "Newspapers have a low return rate." This means that the effectiveness of the advertisement in generating sales or interest in her new shoe line may not be very high compared to other advertising methods.
Anna is considering advertising her new shoe line in the local newspaper. What might one concern she have with going this route?
(1 point)
Responses
Newspapers have a low return rate
Newspapers have a low return rate
Newspapers have high readership
Newspapers have high readership
Newspapers have a short lifespan
Newspapers have a short lifespan
Newspapers are very inexpensive to purchase
1 answer
1 answer