In analyzing the strategy for a candidate running for president in the general election, the first goal should be to choose the correct states in which to campaign during the general election.
This is crucial because the Electoral College system requires candidates to target states where they can secure the most votes. Focusing on swing states—those that could reasonably be won by either major party—can be vital for achieving the necessary electoral votes to win the presidency. A well-planned campaign that identifies key battlegrounds can significantly enhance a candidate's chances, as resources and messaging can be concentrated effectively in these areas.
While securing a party's nomination and selecting a running mate are important aspects of the overall campaign strategy, the general election's success fundamentally hinges on appealing to the electorate in the right geographic locations.