An advertisement shows people cheering for their home team at a sporting event with a voice over that says, " Our team is the best , and our fans are the best." What persuasive techniques is being used? Select the two correct answers

Answer 1

The advertisement uses the following persuasive techniques:

1. Bandwagon Appeal: This technique suggests that because everyone is cheering for the home team and expressing enthusiasm, you should too. It creates a sense of community and belonging among the fans, implying that supporting the team is the right thing to do.

2. Appeal to Emotion (Pathos): By showcasing enthusiastic fans cheering for their team, the advertisement evokes feelings of pride, loyalty, and excitement. This emotional connection can persuade individuals to feel positively about the team and join in the support.

These techniques work together to create a strong appeal that encourages viewers to align themselves with the team and its fan base.