Along with making profits, the goal of a societal marketing orientation is improving the well-being of society. This concept emphasizes that businesses should not only focus on their own profitability but also consider the broader impact of their activities on society and the environment. This approach encourages companies to balance the needs of consumers, society, and the environment, leading to sustainable practices and positive contributions to community well-being.
along with making profits, what is the goal of a societal marketing orientation?
achieving fair trade certification
meeting certain environmental criteria'
improving the well being of society
1 answer
1 answer