Here are two products added to complete the chart:
| Product | Brand | Competitive Brand | Competitive Advantage | |--------------|--------------|-------------------|--------------------------------| | Hamburger | Harvey’s | McDonald’s | Flame broiled | | | | | Choice of toppings | | | | | Great pickles | | Plushie | Build a Bear | Sanrio | Customizable options | | | | | Unique licensed characters | | Stationery | Staples | Michaels | Wide selection of office supplies | | | | | Affordable bulk pricing | | | | | Creative craft materials | | Fitness Gear | Nike | Adidas | High-performance technology | | | | | Strong brand recognition | | | | | Innovative designs |
Feel free to modify or expand the chart further!