Acme Manufacturing produces a variety of window coverings, e.g., an assortment of blinds, shades and shutters. State and define three financial measures/metrics that could be useful in making a decision to add a new product line, such as bamboo blinds. State one advantage and one disadvantage of each. Finally, pick any one of these three measures and explain, with a simple numerical example, how you would calculate it directly or using EXCEL.