According to the author Simon Sinek, what is the MOST important question companies should focus on if they want to be successful?


Where?


Why?


How?


When?

1 answer

According to Simon Sinek, the MOST important question companies should focus on if they want to be successful is "Why?" Sinek emphasizes the importance of understanding and communicating a company's purpose or belief, which can inspire and motivate both employees and customers. This concept is central to his philosophy presented in his book "Start With Why."