According to Simon Sinek, what motivates consumers to buy a company's product is primarily the reason the company makes the product. Sinek emphasizes the importance of the "why" behind a company’s actions and offerings. He argues that consumers are often inspired by a brand's purpose and beliefs, which resonate with them on an emotional level. This concept is central to his "Golden Circle" model, which prioritizes the "why" (purpose) over the "how" (process) and "what" (features) of a product. Therefore, the motivation to buy often stems from aligning with the company’s values and vision rather than merely the product's features or the manner of its production.
according to simon sinek, what motivates consumers to buy a company's product?
the reason the company makes the product
the way the company makes the product
the features of the company's product
1 answer