C. Many of the words have been replaced which leads to an unclear message.
The paraphrase changes too many words from the original excerpt, which results in a lack of clarity and accuracy in conveying the original message.
A student is struggling with paraphrasing. Compare the following quote from a journal article on social media and the poorly constructed paraphrase. Then answer the question that follows.
Excerpt: Social media influencers (SMIs) have become a crucial part of contemporary marketing. Global spending on influencer marketing is skyrocketing, from around $2 billion in 2017 to an estimated $15 billion by 2022, and some companies spend up to 75% of their overall marketing budgets on influencers (Scholtz, 2021:510).
Scholtz, J. 2021. How consumers consume social media. Journal of advertising, 50(5):510-527.
Poor paraphrase: SMIs have become an important part of contemporary marketing. Spending on influencer marketing is skyrocketing, from around $2 billion to $15 billion. Companies spend up to 75% of their budgets on influencers (Scholtz, 2021:510)
Identify the reason why this paraphrase can be described as poorly constructed.
A. Only some of the words have been changed, indicating a lack of interpretation.
B. The words have been reordered so the sentence is meaningless.
C. Many of the words have been replaced which leads to an unclear message.
D. A paraphrase should have inverted commas, along with the text reference.
1 answer
1 answer