A smoothie company has hired a marketing firm to come up with a marketing plan. The company only uses the highest quality ingredients and makes every smoothie to order so each one is custom made to the customer’s tastes. What would be the target market?

Responses

children under the age of 10

business men with long lunch breaks

senior citizens with limited mobility

health-conscious people interested in quality ingredients

1 answer

The best target market for the smoothie company would be health-conscious people interested in quality ingredients. This demographic is likely to appreciate the emphasis on high-quality ingredients and the customization of smoothies to suit their individual tastes and dietary preferences.