The persuasive technique being used in this scenario is ethos. Ethos refers to credibility or authority; by endorsing the drink, the professional basketball player is using their reputation to persuade consumers to trust and try the product.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
bandwagon
bandwagon
avant-garde
avant-garde
logos
logos
ethos
1 answer
1 answer